Greenpeace Awerness campage during World Championship Football
During the duration of one footballmatch, Indonesian rainforest the size of 450 football fields, is beeing cut down, to make room for palm-oil plantations. The palm-oil is processed in our daily groceries. The biggest user is Brand X.
Goal: More awareness for the problem and to make Brand X face the facts.
Alert message
Internet and commercial: A line drawing car makes the lines on the field. The driver is very focussed and makes straight lines. Then we hear a strange sound, the sound of trees falling. The camera moves to see the front of the car. The front is a bulldozer who pushes trees over. We see a shot from above to see he cleaned out a large piece of forest. The adverts in the stadium are all from Unilever. |